e-commerce manager

Alessandro Pesarini

Cell: 328-9495977

E-commerce manager at Rossana Nicolai Group Srl, from 8 years in communications and marketing both online and offline, creative, trends & fashion enthusiast, visual design expert.

I work on

• Manage the e-commerce business development.
• Define strategies and business goals.
• Search for new segments and business opportunities.
• Product & Design research.
• Internal trasportation and Logistic
• Define, start and manage relationships with customers, maximizing time / rules.
• Elaborate the business development with its follow-up.
• Take care of relationships with partners and suppliers.
• Troubleshooting and test managment
• Coordinate the internal team.


Marketing & Communication

•customer and market research.
• Manage the marketing budget.
• Media planning.
• Web marketing campaign analysis
• Brand and corporate image.
• E-Mail Marketing campaign.
• Study of packaging.
• UX (User Experience).
• Web and Graphic design.
• Viral and non-conventional communication.


• Keeps current on technology and trend.
• Strong networking and relationship building skills.
• Ability to multi task and prioritize responsibilities.
• Resourcefulness to improvise and creatively solve problems.
• Enjoys face-to-face contact with consumers/client.
• Good organizational skills.

Tecnology skills

Software and OS

• Mac OSX, UNIX, Windows
• Adobe Creative suite
• CMS: Magento, Wordpress, Joomla
• Good Understanding of SQL, PL/SQL, HTML, CSS, XML, JavaScript


Rossana Nicolai Group Srl - (Gasmy.it)- E-commerce Manager

    Industry: Fashion Luxury Retail

    As a E-commerce manager I take care of all aspects related the online sales, Web-Marketing, Graphic design and development of the store, the study of UX (User Experience), Email Marketing, Marketplaces (eBay, Amazon), collaboration in the implementation of SEO, SEM, Affiliation and CPC Campaign.

    Relationships with customers and with all the business components as sales representatives, delivery partners, IT department, Blogger and much more.

    Analysis of the international market, with particular attention to Russia and China. Improvement of logistics, transport and the Payment method for Asia Region.

    • Improved productivity
    • Reduce communication and marketing costs
    • Increase of sales and profits improvement
    • Establish formal communication channel with trading partner, improved reputation, fewer complaints and reduce support

Solaris Sport Srl (Solarissport.com)- Communication Manager

    Industry: Sport and Fashion Retail

    Communication strategies for fashion and sports retailers (shops and Ecommerce), media management and cross-media activities, coordination of internal and external resources, research and implementation of new models of marketing communications, brand reputation strategies, web interface design, newsletter design, ecommerce UX (User Experience).

Karboncino Snc - Creative director

    Industry: Communication Agency

    Study and implementation of visual and web design projects, packaging, interfaces, coordination and creativity of social and viral marketing, guerrilla marketing, management of photographic services, consulting and cross-media planning activities, management of events and competitions.

Art, Fashion trend, Hi-Tech, Photography, Vintage items, Travel, Sports, Internet and social network.

• Economia del territorio - Università Politecnica delle Marche
• Economia Aziendale - Università Ca' Foscari - Venezia
• Corso Webmaster FSE Padova
• Liceo Classico RInaldini di Ancona

Seminar Speech

• Successful Ecommerce, the secret of User Experience. Facoltà di Economia, Università Politecnica delle Marche

• Ecommerce: create the perfect web-marketing plan. Facoltà di Economia, Università Politecnica delle Marche